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One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.
Invention and entrepreneurship are concepts that are synonymous with Scotland. Scotland has a long standing tradition of producing world renowned inventors and entrepreneurs. The invention of the steam engine, television and penicillin can all be attributed to Scottish inventors and in this article I would like to highlight some of the most famous Scottish entrepreneurs of recent years.
Sir Arnold Clark grew up in Glasgow and joined the RAF in 1944, aged 17. He rose quickly through the ranks eventually becoming a Corporal and a Motor Mechanics Instructor. Upon leaving the RAF, Clark began buying and selling cars, and opened his first showroom in 1954 in Glasgows Park Road. Arnold Clark Automobiles is now the largest car dealership in Scotland, with over 145 car dealerships throughout the UK.
Michelle Mone OBE is the co-owner of MJM International and creator of Ultimo. She grew up in Glasgow and began her corporate career with Labatt Brewers. She rose quickly through the company and was running the Sales and Marketing department by the time she was 20. In 1996, came up with the idea to create Ultimo after wearing an uncomfortable bra to a dinner dance. Today Ultimo is one of the UKs leading designer lingerie brands.
Sir David Murray
Sir David Murray was born in Ayr in 1954 and educated at Ayr Academy, Fettes College and Broughton high School. By the age of 23 Murray had set up the metal company, Murray International Metals Limited. The Murray Group has expanded to include a wide range of industries including property, call centres, venture capital and mining.
Sir Brian Souter
Sir Brian Souter is another famous Scottish entrepreneur. Sir Brian Souter started his working life as student bus conductor while studying at University. Upon finishing University, Sir Brian Souter began working with Arthur Andersen, a leading chartered accountancy firm. In 1980, using his fathers redundancy money, Sir Brian Souter established Stagecoach Group with his sister. Thirty years later Stagecoach is one the largest transport companies in the world with 13,000 buses, coaches, trains and trams, employing over 30,000 employees worldwide. Sir Brian Souter also founded Souter Investments and the Souter Charitable Trust.
Thinking of food all the time? So now make it your business!
Food joints are loved by all and have an ever rising demand if quality is not compromised. You may choose to start up with a couple of offerings like beverages and snacks and later on tread into being a bakery and concessionary shop.
Perhaps the easiest of all food joint-offerings is beverages. Scores of soft drink concentrates are available to choose from. From refreshing lemon to tangy orange these soft drink concentrates can be mixed with water or plain soda and served chilled. Invigorating roasted cumin concentrate is a delight in the scorching summers. Fruit flavored soft drinks garnished well not only quench the thirsty throat but also sooth the sore eyes. All you have to do is mix them up in the right quality and serve!
Instant fruit drink powder is a wonderful piece in your kitchen. Blend it with seasonal fruits or canned fruits, garnish it well and serve to quench the thirst of your clients. Canned fruit pulp is another option for beverage. Add the right amount of water or milk and you have a thick shake to serve. If the location of your food joint is blessed with plenty of seasonal fruits then serving fresh juices would prove to be more cost effective. Having the fruit juice extraction machine in an open space where the clients can see their glass being filled will be admired by them. This will demonstrate them of your hygiene standards and quality.
Flavored milk shakes are another popular offering at food joints. Chocolate and strawberry are the most common ones. You can try lots of new flavors by adding flavoring agents. Throw in some crushed nuts, fruit pieces or chocolate chunks to make new milk shake flavor each month.
Beverages are best served with crunchy wafers or biscuits. Bake them in-house or order them from a supplier simply make sure they are fresh. A platter of assorted biscuits coupled with a tasteful strawberry shake is the choice over a long conversation.
Jelly can be another interesting offering at your food joint. Just buy some jelly crystals and make jelly of distinctive shapes. Children will surely be fond of these jellies. Also jelly pieces can be mixed with milk shake for a fruity flavor.
You can find suitable vendors for all your requirements at the B2B portals over the internet. Choose your vender wisely and watch your business grow.
Web hosting providers are able to offer business entrepreneur a number of different things when it comes to their Website hosting. Sometimes, Website needs better hosting types for its videos, since a faster connection will allow faster downloads and more consistent flowing. When it comes to web host for streaming videos from Internet servers, there are several important things that user will need to keep in mind. First, an entrepreneur will want to choose a web hosting service provider that is reliable. This is important because no matter how fast the connection is, if it keeps cutting out an entrepreneur will not be able to upload or download what they want to accomplish.
It is also important that the entrepreneur knows disk space and bandwidth limitation when it comes to their Website hosting. Actually there is a limitation on the amount that can be downloaded. When it comes to a web host flowing video from Internet servers, it is very important that if the user notices anything slow of unnerving about the process that they talk to their web host if there is any type of problem.
If an entrepreneur is curious about what type of hosting is suitable for video Website, there are certain options available, and their advantages are almost limitless. For some people, that change shape will be the fact that there are news videos available. For others, it will be the highlights from sports games and races or fights. And still others will be curious about the ever expanding world of online gaming business on the Internet. Even many business entrepreneur building entertainment videos Website for more profit.
This can change from place to place and while controls can be put on the system in order to block certain sites, it will also be important that there are discussions that take place in order to determine what, if anything, will be blocked, this way if anyone ever cannot access something they know why.
Searching for reliable web host on the Internet is not very difficult. All an entrepreneur needs to do is access the search engine of any web browser. From here it is very easy to type in what they want to look for. This will be important if the user want to get reliable web host for the Website. The entrepreneurs do not need to think they will be overcharged by their web host, because this will not happen. If the bandwidth and disk space or other resources used in a right way entrepreneurs do need to pay any extra charges for its specific use, but if they are not then the entrepreneurs need to be aware of what they are getting into.
There are many ways to make money from home putting in as many hours as you want while getting to stay home with your family. You can become a mom entrepreneur in no time.
Most women need more flexibility than what they typically get in the regular workplace. You often cannot plan for your child being sick or getting out of school early and it is stressful to have to quickly find someone reliable to pick them up and drop them off on days like that.
Many moms worry about their kids walking home from school alone and would prefer to pick them up and take them home. They also wonder if their kids are safe once they reach the house as they will not be home with their kids until the evening.
It is quite a conundrum as most moms do not work because they want to but because they have to. If this is you, how would you feel if you found out you would not have to stress over such problems anymore?
There are clearly many reasons to start a home business. Getting started can be difficult though. In order to do so you need to stop and ask yourself two simple questions: What are your interests? What are you good at? If the answer to both these questions is the same then you have an advantage as you can create, sell, or teach something that you are great at and love. This makes things easy. There are a plenitude of options available that many a mom entrepreneur usually likes.
If you enjoy working with kids, you can either have a daycare in your house, or become a tutor. Either job would likely help out mothers who are not lucky enough to be home with their kids everyday. You remember what that is like, don’t you?
Or you may want to take advantage of the internet. With outstanding products and superior services you could incorporate yourself into a simple and duplicatable online marketing system that automates most of your business tasks for you. Such systems have been developed specifically for the young business women, but you just have to know how to locate such opportunities.
For startup costs usually around a few hundred dollars, you could be well on your way to securing your slice of the abundant internet pie. Be imaginative when deciding which business to begin; make a list of your interests and skills to help you get started.
One of the steps you will need to learn as you are growing as an entrepreneur is how to position yourself as an entrepreneur. While this may not seem all that difficult to accomplish, without the proper attitude it can become a bit of a challenge.
To position oneself as an entrepreneur is as much a matter of mental attitude as anything else. It is about thinking and acting like an entrepreneur. Some would say that you have to eat, breathe, and sleep your business. While this may seem a little over the top, if you are serious about your success it’s not far from the truth.
In many instances the difference between success and failure comes down to the person’s willingness to do whatever it takes to be successful. That means that you need not only focus on promoting your business, but also in positioning yourself as the leader of that business.
You need to remember that in the early stages of a business you and your business are the same thing. The people around you will not think of your businesses without thinking of you as well. The pitfall of that attitude is that some new business owners will promote their business during business hours, and then they try to separate themselves from the business when they leave the workplace.
When you position yourself as an entrepreneur you are approaching the situation with the understanding that a business owner I who and what you are. There is not a real separation when you leave the office; you and your business are still the same.
Successful business people find themselves setting goals for their business, dreaming about their business, working through issues with the business, and even promoting their business at all hours of the day. Leaving the office just means that they are changing locations, but they are still working on their business. They don’t mind doing it because it is a passion and they love what they are doing.
You have to understand that when you take on a new client for your business, they are coming not only because of the products and services that your company offers; they are coming because of what you as the owner of the business are offering. If they do not believe you are committed to what you are doing, they will not have the confidence in your business that is necessary. If they believe in you, they will buy into what you are selling.
If you are truly serious about being successful with your business you will need to learn how to position yourself as an entrepreneur. You need to break free of the mindset of acting like an employee and only working on your business during working hours. You need to learn to promote yourself along with your business. After all, in the beginning stages, you are all that will keep that business alive.
Growing AS An Entrepreneur
The great strides made in the development of the Internet in the recent past has enabled information to be transmitted thousands of miles away with such ease and clarity that time and space are hardly of any consequence to the Internet Marketer today.
Marketing Programs have literally taken over the Internet and riding high, is Affiliate Marketing.
According to the Computer Industry Almanac “The world-wide Internet population for 2004 was 934 million and the projection for 2006 is 1.21 billion.”
Sean Michael Kerner in an article in Click Z News quoting a spokesman for eBay states “According to eBay their largest affiliate earned over $1.3 million dollars in January commission, the largest amount yet in their affiliate program’s history. Their top 25 affiliates averaged over $100,000 per month each and the top 100 affiliates earn almost $25,000 each per month.”
With this sort of statistics around, is it any surprise that thousands of entrepreneurs especially those Home Based Business entrepreneurs with very small marketing budgets are jumping on to the Affiliate Marketing band-wagon!
Given below are some of the Popular reasons for this desire and urge to do Affiliate Marketing:
1. Cost Factor: Most Entrepreneurs refrain from starting a brick and mortar business or for that matter a Home Based Business (non internet) because of the investment required. In Affiliate Marketing the set-up cost is negligible with most programs being free to join and the merchant even providing you with the tools, tips and websites.
2. Pick and Choose Products: With dozens of Affiliate Program providers and thousands of merchants having their own affiliate programs, there are several thousands of products to choose from. You name it they have it! In fact there are even Fortune 500 companies to choose from. The idea is to pick and choose your niche products and promote them.
3. No need for an Inventory. The hassle of purchasing, stocking of items and storing of finished items (in a production unit) and dispatching them are not there. There is no need to maintain an inventory. It is all handled by the merchant.
4. No need for Employees. In any business the wages of the employees is one of the major expenditures to contend with. Here the problem does not arise since the marketer himself will operate his home business and probably get the assistance of a family member to help him.
5. Necessity for Customer Service does not arise. Customer service plays a major role in the success or failure of a business. The advantage here is that there is no direct dealing with the customers. The website will automatically direct the customers to the merchants.
6. Two Tier Affiliate Marketing: An attractive feature of certain affiliate programs is that they have a Two tier system, whereby affiliates can sign up as sub-affiliates below them. When the sub-affiliate earns a commission, the affiliate above him too earns a commission.
Five Power Principles Successful Entrepreneurs Know And Use To Create Immense Wealth.
#1 Process Comes Before Outcomes.
No field of human endeavour is completely isolated from all others. Parallels arise in sports from which wealth creators can learn interesting things.
Take this principle of focussing on process before outcome to build your financial freedom. Whilst not wishing to compare boxers of different eras or weight divisions, it is true to say that over the years a few proud men stand far above their peers as successful boxers. What such men have is a true gladiatorial spirit. They are all possessed of a passion for what they call ring craft The art of the ring.
These sportsmen become very wealthy, not because of focussing on the money but rather by concentrating on the process of perfecting their ring craft and survival skills inside the ropes. In return, they reap the rewards of huge pay days and corresponding wealth.
#2 Prove Your Business Idea Early On.
Entrepreneurs, who want a proven and successful wealth creating process, need to follow a critical sequence of events.
Proof of concept starts when you identify a market opportunity, gap or niche.
Design the products and services with which to fill the identified market gap.
Test drive the products to ensure they are “fit for market purpose.”
The proof stage should be a small scale preview of the main show. This is where you test ideas before spending a fortune and then finding out it does not fly.
#3 Expand Your Business.
If your idea fails even one of the proof of concept phases ditch the idea. If however, it passes all three stages then you are ready to expand your wealth creating machine. Business expansion is not the same as overstretching your resources. It is a planned process.
You can expand your business vertically or horizontally. The former involves growing the business in its “core” sector. The latter involves growing your wealth creating machine by diversification into other sectors.
Within each of these growth models, two critical sub processes are at work. Both rely on building effective human relationships. On the one hand, you must build and maintain harmonious customer service and customer relationships. On the other hand, you must engage effectively with your employees.
#4 Give The Customer What The Customer Wants.
Trying to lead the market carries the huge danger that your products and services may have no market credibility and worse no commercial viability. The marketplace simply ignores your solutions.
The issue here is, “Do you invent first and market second, or do you find the market need first and then develop a solution?”
You should find the market need or gap first and then plug the gap with your product or service.
Your wealth creating machine must adapt and be alive to changing market conditions and needs. “Inventing a wheel” is a once in a lifetime affair best left to a few very creative individuals.
Roger Hamilton is the founder of the Wealth Dynamics System & also the co founder of XL Nation. He is an author, educator and a successful entrepreneur in many arenas. His vast experience and extensive research made him design the world’s most calibrated self testing methodology -The Wealth Dynamics System-. Over the years this has analyzed and molded thousand of entrepreneurs.
According to its founder, self awareness is the first step towards attaining the path of creating wealth. The nub of his expertise system comprises of eight simple profiles such as the creator, the trader, the star, the supporter, the deal maker, the accumulator, the mechanic and the Lord. These are the comprehensive eight different paths to create wealth. .
To begin with, one has to undergo the Wealth Dynamics Test and find out the profile that suits him the most. This methodology is successfully tested and proven over millions of people who are now eminent entrepreneurs. These people are from all ends of the world thus making Roger Hamilton the most sought after person. He has traveled to many countries and has conveyed the importance of effective wealth creation. People wait for him to conduct seminars and workshops as they have been a life changing moment for many people who have made a rod for their own back!
Roger Hamilton is renowned not just for his entrepreneurial activities, but also for his social deeds. He is the co founder of the XL Group which was started in the year 2002. The idea of this was to create a huge connectivity among social entrepreneurs all over the world. The intentions were clearly planned and executed; hence it is the first and biggest network of entrepreneurs in the world. His goals were always high and this led him to initiate the concept of building a nation for all without boundaries. It is XL Nation founded in the year 2009 which works closely toward the United Nations millennium’s goals of ending poverty and safe guarding the environment.
Born in Hong Kong, he was educated from Cambridge University and Trinity College. Success does not come without biting the dust and Roger Hamilton wasn’t an exception to this. After a rough patch of continuous failures during his initial days, he found all the right boxes to tick and succeeded. But as he went on to make his failures as lessons for attaining success to millions, he stands head and shoulders above the rest!
For more information regarding Roger Hamilton, please visit Rogerhamilton.co
An entrepreneur does many wonderful things. In fact, many people are amazed with how the entrepreneur’s mind works. But for some who have not taken the plunge, there is some wonderment….some real curiosity….and for some of us, even some questions about successful entrepreneurs morals and integrity….But for most onlookers there are two important questions to ask. How does an entrepreneur become successful? And most importantly, do you want to be a successful entrepreneur too?
First of all, an effective entrepreneur should have great ideas. And then you need to test those ideas…You have to research to be able to make an informed judgement about whether your business idea is feasible. It really is critical to do this investigation, and in many cases its not necessarily a tedious task…Once you have gathered all the needed information, you can decide whether to pursue the business idea now, or simply file it and do it in the future.
The projects undertaken by successful entrepreneurs are normally done in a very careful manner. Research about Demand is a very important aspect to help determine business feasibility. Saturated and established markets can be a big no for entrepreneurs because their aim is to earn more money. Entering a saturated market can be suicidal (unless you have a very unique selling proposition), because of the extreme competition.
If you want to become a successful entrepreneur, you have to work on some concepts such as ROI or return on investment, compounding capital, economy of scale, speed of business returns, and many others. You can’t work your way to success if you dont know these concepts. So you have to study and continue your learning. If you have the opportunity to study a business related course, do so. Gaining knowledge, skill and education, can only help you to succeed in the business world.
According to many expert entrepreneurs, education is not enough. As an entrepreneur, you must have the right attitude and qualities. Now what are these attitudes and qualities? Firstly, you have to be hard working. You have to be willing to work many hours of the day or night especially if you’re a beginner. Almost eighty percent of your time will be allotted for encouraging customers or subscribers. In the case of an internet business, you have to attract a lot of traffic to your site otherwise, your business will fail.
Secondly, you need to be a risk taker. Most entrepreneurs are not afraid to take risks. This does not mean that entrepreneurs enter the market with their eyes closed hoping for success. Entrepreneurs are willing to take risks especially if after a careful study they can see high chances of success. Not many individuals are willing to take risks because they are afraid to fail. But you see, an entrepreneur learns a lot from past failures. It’s all part of life and so you should not be scared. Its also important to be organized.